When I first started taking pictures, I had a hard time with simple concepts of photography and video. My target audience is for 18 year old all the way up to 26 years old. I choose this audience because I'm wanting to reach out to those chasing their passion for making videos and taking pictures.
My audience will care about this Ad; If they have a true drive and passion for video and photography. A good photographer or video maker is never satisfied with his or hers work. From the basics to the more advanced we are never satisfied, and we will always be trying to find better ways to make are images more compelling.
I was very specific with my targeting. I chose an age group that is more likely to be in college, because they are more likely to become a better photographer, and striving to make their images better. I specified degrees that are likely to need photographers or videos done in that career.
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